Introduce a Base Package for Mobile Users
People coming to the Logos Bible app who are encountering Logos for the first time need a good low-cost, highly targeted base package. A package that enables the full power of Logos at the absolute minimum cost (it's what mobile users have come to expect from mobile apps). If you're going to sell on the mobile market it needs to be aggressively targeted and extremely simple to get setup and get running. This can then be used to draw them into the bigger Logos family.
Randy W. Sims commented
Alternative to buying in the Logos store would be to offer a PAID version of the Bible app in the Google/Apple app stores that includes a Mobile Base Package. Give the user the option to upgrade from within the app (in case they are unaware of the paid version). Offering it in the app store would greatly simplify things for users IF you can hit the right price point (no room for filler here).